Geely
Geely Boyue 博越
The Geely Boyue (博越, Bóyuè) is sold overseas as the Atlas / Azkarra / Proton X70.
Chinese name vs export names
| Market | Badge | Notes |
|---|---|---|
| China (domestic) | Geely Boyue (博越 · Bóyuè) | Domestic name |
| CIS, Middle East, global Geely export | Atlas | Export name |
| Philippines | Azkarra | Export name |
| Malaysia (Proton rebadge) | Proton X70 | Export name |
- SUV
- ICE
- Geely
Why the different names?
Chinese brands often sell one car under several badges: a Chinese name at home (博越, Bóyuè) and one or more export names abroad. Renames happen to avoid trademark conflicts, to fit a global naming system, or because the domestic name does not translate well.
One Chinese name, at least three export identities.
Markets
Local names and used-import rules for the Geely Boyue in 26 markets:
Frequently asked questions
What is the Geely Boyue called outside China?
The Geely Boyue (博越, Bóyuè) is sold overseas as the Atlas / Azkarra / Proton X70.
Is the Atlas the same car as the Boyue?
Yes. The Atlas and the Geely Boyue (博越) are the same SUV built on the same platform — only the badge and market-specific trim differ.
What does 博越 mean?
博越 is read “Bóyuè” in Mandarin. One Chinese name, at least three export identities.
Why do Chinese cars have different names abroad?
Brands rename models for export when the domestic name is hard to pronounce, conflicts with a trademark, or fits a different global naming system (for example BYD's Atto/Seal/Dolphin ocean series or Geely's Atlas/Monjaro/Starray line).
Looking to import this car?
Get FOB pricing, market rules and landed-cost estimates for the Geely Boyue at AutoGlobal.